+91 9810651398 sales@a1digitalseo.com
The marketing professionals with the appropriate knowledge and certificate of digital marketing are given presence. The digital marketing organization seeks talented and qualified candidates to assign their live projects for expected results. Having a certificate in digital marketing ensures better growth in the career with a salary hike. Thus we are offering the top digital marketing courses based on the current industry standards. We at A1digitalseo are helping the common people to understand the importance of digital marketing and learn to manage it expertly.
Let’s take a look at the brief introduction of digital marketing
After the swift digitization, the businesses have become internet-based. Companies from different industries are using the digital platform to promote their services and products. The internet-based platform is the easiest way to access a large number of people at a time.
Digital marketing practices have the potential to derive web traffic and convert them from prospect to customer. The social media platform also plays an important role in reaching millions of people to enable them to know about your product and services quickly.
Role and significance of digital marketers
Digital marketers are qualified people that can handle the requirement of digital marketing system. They are well-acquainted will all needed formulas that should be applied to generate traffic and manage businesses online.
The availability of the World Wide Web has made people capable to extend their businesses with economical investment effortlessly. Online presence of products and facility for quick order placement is considered to be the best aspect by common people. Digital marketers understand the requirements of the customers and optimize the platform to provide them with more conveniences.
They keep an eye on the new trend of digital marketing to create a hassle-free source to receive the products to avail of the services for which customers are looking.
In this way, they significantly contribute to huge traffic which results in business progress. Therefore, we at a1digitalseo take care of each segment that comprises the digital marketing course. You can find the role of digital marketers in summaryo.
- Carry on SEO practices of the website pages.
- Check over and post content, podcasts, videos, and audio content on online sites for promotion of the services and products.
- Implement social media efforts for the improvement of KPIs, likes, shares, tweets, etc.
- Run the SMS, and email-based marketing campaigns.
- Build up and handle digital marketing campaigns
- Control organization’s website
- Optimize content for the website and social networking channels such as Facebook, Instagram, Twitter, Google Plus, etc
- Keep a check on the website traffic flow and offer internal reports regularly
- Resolve unexpected error in online content and organize webinars and webcasts
- Gain information through networking events and product launches.
- Explore and recognize new digital marketing trends and ensure that the targeted brand is in front of the industry developments.
What are career opportunities in the digital marketing industry?
Digital marketing is the most prevalent industry today and providing people with lots of career opportunities. Fresher with creative and technical skills can get hired by the top organization at handsome packages. Apart from this, experienced people are an asset for digital marketing companies.
This is why they experience the hike in their current packages and also get a promotion at an early stage if the performance is marked satisfactory. You can find multiple opportunities in the digital marketing industry such as digital marketing copywriter, search engine optimizer designation, digital marketing executive, content marketing manager, and many more positions to use your Digital Marketing expertise to prove your potential for a bright career.
Courses Offered by A1digitalseo
Search engine optimization
- What is SEO?
- Knowledge of traffic, keywords, etc.
- Introductions for search engines and their functions?
On-page optimization
- Basic introduction of on-page SEO?
- Methods for Meta tag optimization and redirection tags.
- Tricks for SEO friendly content writing.
- Heading optimization techniques.
- Analysis tricks for keyword density, spamming stuffing.
- How to use the LSI (Latent Semantic Indexing).
- Appropriate tips for keyword research with Google keyword planner.
- How to perform domain selection & URL structuring.
- Tactics for error-free Head Section Optimization.
- Accurate and result oriented image optimization and video marketing.
- Tips for error-free sitemap creation & Submission (HTML and XML).
- How to use website tracking tools (Google Analytics, Google Webmaster Tools) effectively.
Off-page Optimization
- Basics of Off-page SEO?
- Google Page Rank.
- Methods to Increase Google Page Rank.
- Web Directory Submissions
- How to do Social Bookmarking.
- Importance of off-page
- How to create backlinks?
- Introduction do follow and no follow backlinks
- Article Writing & Submission
- Press Release Writing & Submission tips.
- Comment Blogging tricks.
- Classifieds posting.
- Forum posting
- Methods for accurate link exchange
Social media marketing
- Introduction for social media.
- Importance and use of social media marketing.
- LinkedIn marketing, Twitter advertising, and video marketing.
Facebook marketing
- Fundamentals for Facebook marketing practical session
- Fan engagement.
- Important apps to do fan page marketing.
- Facebook Advertising.
- Creating Facebook Page.
- Increasing fans on the fan page.
- How to do marketing on the fan page.
- Best practices for Facebook advertising.
- Creating a Facebook advertising campaign.
- Targeting in an ad campaign.
- Payment module-CPC vs. CPM-CPA.
- Setting up conversion tracking.
Techniques for website creation
- Methods for the planning of a website.
- HTML Basic and CMS.
- WordPress introduction
- Information about the Internet, websites, domain, web server, web hosting, etc.
PPC advertising
- Develop an understanding of organic search results.
- Tips for Setting up Google Adwords account.
- Knowledge of Adwords account structure.
- Basic introductions for Campaigns, Adgroups, etc.
- Types of Advertising campaigns-Search, Display, Video.
- Introduction to Google Adwords & PPC advertising.
- Difference between search & display campaign.
- How does Adwords rank ads?
- Overview of advanced level bid strategies.
- Enhanced CPC.
- Understanding ad-extensions.
- Types of ad-extensions.
- Creating ad groups.
- Tips for creating adgroups using a tool.
- Knowledge for keywords.
- Tips to find relevant keywords.
- Adding keywords in ad-group using keyword planner tool.
- Examples of types of keywords.
- Methods for creating ads.
- Understanding ad metrics Display & destination URL.
- Techniques to structure a compelling ad copy.
- Best & worst examples of ads creating ads.
- What are conversion tracking and its importance?
- Methods set up conversion tracking.
- Methods for Optimizing Search Campaigns.
Google analytics
- What is Google analytics?
- Kinds of cookie tracking used by Google analytics
- Tips to set up an analytics account.
- Methods to add analytics code in website.
- Analyzing goals and conversion how to set up goals?
- Introduction of Google analytics account structure.
- Google Analytics insights significance.
- Difference between exit rate & bounce rate how to reduce bounce rate.
- How to set up goals?
- Importance of funnels.
- How to integrate Adwords and analytics account?
- Benefits of integrating Adwords & analytics.
- Tricks to measure the performance of marketing campaigns via Google analytics.
- How to set up filters & segments?
- How to view customized reports?
- How to monitor traffic sources and traffic behavior?
Adsense & blogging
- Introduction for Blogging
- How to post a blog successfully?
- Introduction for WordPress and How to Create with WordPress
- Introduction for Adsense techniques.
- Techniques for Adsense approval.
- The easy trick to get Adsense approval by Google.
- How to create blogs with our free theme?
Why choose A1digitalseo for the digital marketing course?
- We have established an accredited curriculum.
- Digital marketing classes by experts.
- Provide students with a professional certificate.
- We ensure placement assistance with a reputed organization.
- Guarantee career growth within a short time.
- Students can gain the valuable certificate.
Apart from all these above courses, we at a1digitalseo provide the management tricks for online reputation management (ORM) and affiliate and e-commerce marketing courses.
We are offering end-to-end Digital Marketing Services
+91 9810651398 sales@a1digitalseo.com
Address: Second Floor, C-59 Sector 63, Noida- 201301